Using social media is an excellent way to promote business for free and you, the serious entrepreneur who have been doing Online Marketing for quite some time, are probably learning this.
If you don't know what you're trying to do, however, then most likely you are doing it wrong. You might have pissed off Google and other people who had thought that you were their online "buddy". You might even have your accounts on Myspace, Facebook and Twitter canceled.
You are now branded as a SPAMMER!
Online social networks are great, especially for our rapidly advancing technological world. People can use them to stay in touch with loved ones who are away or out of the country, meet new people who have the same interests online, make friends, spend time chatting, and much more. Unfortunately, as of all good things on the Internet, some evil monster figured out how to twist these blessings and use them for evil.
An Internet property is basically any kind of web page, and any Internet sites that allow people to people interaction is considered online social media. Web 2.0 is another term referring to sites that in some way allow people to contribute rather than just read from it.
For example, a blog (for bloggers) is Web 2.0, both Myspace and Facebook are Web 2.0, Flickr and Twitter are also categorized as Web 2.0, and all social bookmarking websites are Web 2.0.
As online marketing evolved, online businessmen found out that they were able to promote their stuff using all these for free. It's like, "For Free? Cool!"
But no one was around to tell them that it WAS NOT cool.
Social media, loosely defined, allows you to use a piece of Internet property for yourself and to advertise your business - to a certain extent. Etiquette, of course, should tell you when to stop, especially when you're already pissing off certain kinds of people that have a lot of power online. If you cross this line, you're jeopardizing your reputation as a serious and reputable Internet entrepreneur.
Take a look at it this way:
The weekend is here! You go to party, hoping to catch a few friends, knock back a few drinks and just basically relax and have a good time. Suddenly, some stranger comes up to you, introduces himself and suddenly launches into a sales pitch.
How much of a turn-off is that? That is exactly what happens when you use certain social media sites for purposes they are not intended for.
To truly be a Serious Entrepreneur, understand that social media is not about making money; it's about making friends. As a marketer on the internet, do business exactly how you would conduct business in person. There's a time and place for "business" - social media is a way to connect and let potential business contacts learn what you're about.
Nobody likes to be force-fed. Building lasting relationships takes time and requires a mutual respect, and so does building a loyal following for your business.
If you don't know what you're trying to do, however, then most likely you are doing it wrong. You might have pissed off Google and other people who had thought that you were their online "buddy". You might even have your accounts on Myspace, Facebook and Twitter canceled.
You are now branded as a SPAMMER!
Online social networks are great, especially for our rapidly advancing technological world. People can use them to stay in touch with loved ones who are away or out of the country, meet new people who have the same interests online, make friends, spend time chatting, and much more. Unfortunately, as of all good things on the Internet, some evil monster figured out how to twist these blessings and use them for evil.
An Internet property is basically any kind of web page, and any Internet sites that allow people to people interaction is considered online social media. Web 2.0 is another term referring to sites that in some way allow people to contribute rather than just read from it.
For example, a blog (for bloggers) is Web 2.0, both Myspace and Facebook are Web 2.0, Flickr and Twitter are also categorized as Web 2.0, and all social bookmarking websites are Web 2.0.
As online marketing evolved, online businessmen found out that they were able to promote their stuff using all these for free. It's like, "For Free? Cool!"
But no one was around to tell them that it WAS NOT cool.
Social media, loosely defined, allows you to use a piece of Internet property for yourself and to advertise your business - to a certain extent. Etiquette, of course, should tell you when to stop, especially when you're already pissing off certain kinds of people that have a lot of power online. If you cross this line, you're jeopardizing your reputation as a serious and reputable Internet entrepreneur.
Take a look at it this way:
The weekend is here! You go to party, hoping to catch a few friends, knock back a few drinks and just basically relax and have a good time. Suddenly, some stranger comes up to you, introduces himself and suddenly launches into a sales pitch.
How much of a turn-off is that? That is exactly what happens when you use certain social media sites for purposes they are not intended for.
To truly be a Serious Entrepreneur, understand that social media is not about making money; it's about making friends. As a marketer on the internet, do business exactly how you would conduct business in person. There's a time and place for "business" - social media is a way to connect and let potential business contacts learn what you're about.
Nobody likes to be force-fed. Building lasting relationships takes time and requires a mutual respect, and so does building a loyal following for your business.
About the Author:
You'll never have to worry about online marketing again! Visit us on the web at Serious Entrepreneurs to learn more.
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